Print 2025: The journey to digital reinvention


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The office print industry is on a journey of digital reinvention, at an inflection point where the traditional hardware-led transactional models are no longer sustainable. While leading vendors are already developing their “as-a-service” offerings to drive service revenue opportunities and build longer-term customer relationships, more momentum is needed.

Today, businesses of all sizes are making increasing demands of their suppliers, seeking IT-centric expertise and support for innovation. This is leading to traditional print vendors losing influence amongst both IT decision makers and lines-of-business.

A significant gap is emerging between office workers and IT decision makers in their expectations of the future converged print and digital workplace, according to the findings of the second edition of Quocirca’s Print 2025 market insight study.


The survey findings are based on the responses of 650 IT decision makers and 975 office workers in SMB and enterprise organisations across the US and Europe.

The research builds on the first edition published in 2017, which has been extended to include the perspective of office workers as well. It reveals that while office workers are pushing an agenda of smart mobile working and digital collaboration, the majority of IT decision makers still envisage a print-reliant workplace to 2025 and are making investment decisions accordingly. This suggests that an IT workforce tied to traditional technologies may be one of the main barriers hindering increased productivity in the digital workplace.

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