Quocirca Predicts 2021

To emerge stronger in 2021, print industry players must adopt a future forward mindset to address the rapidly evolving cloud and hybrid workplace era – or risk being left behind.

This Quocirca report outlines 5 key trends for 2021 which vendors and partners should capitalise on.

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To emerge stronger in 2021, print industry players must adopt a future forward mindset to address the rapidly evolving cloud and hybrid workplace era – or risk being left behind.

The office print industry has been plunged into a perfect storm. COVID-19 has accelerated digital transformation and speeded the shift to the “less-paper office”, which means that standing still is no longer an option for industry players.

With every crisis comes opportunity, and while the office print industry has undoubtedly taken a severe hit during the pandemic, 2021 will be the year when industry players will be forced to capitalise on opportunities beyond printing.

Focusing on core business areas in a bid to keep the lights on will hinder success in the long term. As they navigate the crisis, manufacturers and their channel partners will gain advantage by changing organisational structures and operating models.

The industry acknowledges the need for such change. Quocirca’s last COVID-19 Study found that two thirds of industry players believe that the pandemic presents an opportunity for innovation and 56% said it will lead to a change in their operating models.

The industry is at a crossroads where those who take the path to reinvention and take advantage of the following trends will emerge stronger beyond 2021.