As organisations fast-tracked digital transformation and customers embraced digital experiences, the print industry has experienced an irrevocable shift over the past year.
Print and digital convergence demands that print industry leaders urgently reinvent their business models. A legacy of success based on traditional models means little in today’s business landscape, which is driven by experiences rather than products alone.
Customers expect more connected, personalised and intelligent services from their technology providers. In order to transform to become tech leaders and technology service providers, success will rely on a print industry leader’s ability to become data driven and leverage cloud, AI and automation.