Quocirca’s AI Adoption Study 2024 analyses attitudes to artificial intelligence (AI) in small and medium businesses (SMBs) and larger organisations across the UK, France, Germany, and the US. It reveals distinct differences in the attitudes of IT decision-makers (ITDMs) and knowledge workers (KWs), highlighting the need for a more cohesive approach to AI implementation.
ITDMs exhibit a more optimistic outlook towards AI’s potential, emphasising its ability to enhance productivity, streamline processes, and drive innovation. ITDMs view AI as a strategic tool that can transform their organisations and give them a competitive edge. KWs, on the other hand, show concerns about the potential impact of AI on their jobs and the broader workforce.