AI Adoption Trends, 2024

Quocirca’s AI Adoption Study 2024 analyses attitudes to artificial intelligence (AI) in small and medium businesses (SMBs) and larger organisations across the UK, France, Germany, and the US. It reveals distinct differences in the attitudes of IT decision-makers (ITDMs) and knowledge workers (KWs), highlighting the need for a more cohesive approach to AI implementation.

ITDMs exhibit a more optimistic outlook towards AI’s potential, emphasising its ability to enhance productivity, streamline processes, and drive innovation. ITDMs view AI as a strategic tool that can transform their organisations and give them a competitive edge. KWs, on the other hand, show concerns about the potential impact of AI on their jobs and the broader workforce.

About the author

Louella Fernandes

Research Director, Quocirca

Louella Fernandes is globally recognised as a leading authority on market trends in the print, imaging and managed services industry. With 25 years’ experience in the sector, she provides an unparalleled insight into the evolution of print in the digital age and is a highly respected authority on digital disruption in the print industry.

A valued source of market intelligence and strategic insight for print manufacturers, channel partners and ISVs, Louella’s expertise is widely sought on issues concerning the future of the print hardware, software and managed services sector.

Connect with Louella Fernandes

Email Louella.Fernandes@quocirca.com

AI Adoption Trends, 2024