Organisations that integrate sustainability into their core strategy can experience considerable business benefits. These include lower costs, reduced risk, and positive brand association, as well helping to meet customer, investor, and supplier demand for environmentally conscious products and services.
For the print industry, sustainability is not just an internal initiative. It is also about helping customers become more sustainable while ensuring the products and services they consume minimise environmental impact. Both vendors and channel partners can play a key role in their customer’s sustainability journey. Achieving this will be a key differentiator for suppliers in the coming year.
Quocirca’s Sustainability Trends Study 2023 was conducted in June 2023 across the UK, France, Germany, and the US. It looks at SMBs (249–500 employees), midmarket organisations (500–999 employees), and large enterprises (1,000+ employees). Respondents include IT and business decision-makers with involvement and awareness of sustainability and print technology decisions.
The research reveals that organisations of all sizes are increasingly embracing sustainability. This is strongly influencing choices of print suppliers and technology.