The Rise of Cloud Marketplaces

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This report is available to clients of Quocirca’s Annual Subscription Service.

Pages :25

Figures: 13

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As the office print industry looks to recover and remain relevant in the cloud-centric, post-pandemic world, manufacturers, ISVs and channel partners will need to participate in the cloud marketplace ecosystem. To advance digital transformation in the print sector and enable vendors to capitalise on the wider cloud market opportunity, OEMs must strategically collaborate and partner with hyperscale provider marketplaces such as Amazon Web Services (AWS), Microsoft Azure and Google Cloud Platform (GCP). The print industry must acknowledge the power of platforms that digitally link business buyers and sellers as a disruptor to their core business.


This executive briefing report discusses the B2B and cloud marketplace opportunity for the office print ecosystem, drawing on Quocirca’s B2B and Cloud Marketplace Study covering the UK, France, Germany and the US. It provides recommendations on why print manufacturers should urgently evaluate partnership opportunities with the major hyperscale providers, how ISVs can capture more opportunities through cloud marketplaces, and how the channel can avoid being disintermediated from the marketplace opportunity.

This report is based on 202 interviews with IT buyers in the UK and US.